var SmartPodcastPlayer_uid_46fe892e = {“errors”:[],”options”:{“color”:”ffffff”,”download”:”true”,”feed_url”:””,”hashtag”:””,”hover_timestamp”:”true”,”html_assets”:”true”,”marquee”:”auto”,”social”:”true”,”social_twitter”:”true”,”social_facebook”:”true”,”social_gplus”:”false”,”social_linkedin”:”true”,”social_stumble”:”false”,”social_pinterest”:”true”,”social_email”:”false”,”speedcontrol”:”true”,”subscribe_in_stp”:”true”,”subscribe_acast”:””,”subscribe_itunes”:”https://www.sidehustlenation.com/itunes”,”subscribe_buzzsprout”:””,”subscribe_googleplay”:””,”subscribe_googlepodcasts”:”https://www.sidehustlenation.com/googlepodcasts”,”subscribe_iheartradio”:””,”subscribe_playerfm”:””,”subscribe_pocketcasts”:””,”subscribe_soundcloud”:””,”subscribe_spotify”:”https://open.spotify.com/show/6eRgjm2Wo07RSe0UHqb4dL”,”subscribe_spreaker”:””,”subscribe_stitcher”:”https://www.sidehustlenation.com/stitcher”,”subscribe_tunein”:””,”subscribe_overcast”:””,”subscribe_rss”:”https://www.sidehustlenation.com/feed/podcast/”,”permalink”:””,”position”:”bottom”,”show_numbering”:””,”start”:””,”style”:”dark”,”sticky”:”false”,”tweet_text”:””,”twitter_username”:””,”uid”:”46fe892e”,”url”:”https://traffic.megaphone.fm/YAP1833921329.mp3″,”view”:”responsive”,”volume”:”true”,”email_portal”:”enable”,”email_outer_button_text”:”Send me more money-making ideas”,”email_button_bg_color”:”#ffffff”,”email_button_text_color”:”#77933c”,”email_ck_html”:””,”email_cta_image_url”:””,”email_cta_text_large”:”Sign up to receive email updates”,”email_cta_text_small”:”Enter your name and email address below and I’ll send you periodic updates about the podcast.”,”email_cta_request_first_name”:”false”,”email_cta_require_first_name”:”false”,”email_cta_request_last_name”:”false”,”email_cta_require_last_name”:”false”,”email_cta_button_text”:”Subscribe”,”email_cta_open”:”manual”,”email_cta_elapsed_seconds”:”60″,”email_cta_remaining_seconds”:”60″,”email_use_spp_cta”:false,”email_ck_form_id”:””,”email_mc_list_id”:””,”email_mc_html”:””,”email_embed_html”:”rn
Want the 5 Fastest Ways to Make More Money?
Enter your name and email and I’ll send it right over. I’ll also send you my best side hustle tips and weekly-ish newsletter. Opt-out anytime.
Submit
u200b
.formkit-form[data-uid=”9cf88a0118″] *{box-sizing:border-box;}.formkit-form[data-uid=”9cf88a0118″]{-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;}.formkit-form[data-uid=”9cf88a0118″] legend{border:none;font-size:inherit;margin-bottom:10px;padding:0;position:relative;display:table;}.formkit-form[data-uid=”9cf88a0118″] fieldset{border:0;padding:0.01em 0 0 0;margin:0;min-width:0;}.formkit-form[data-uid=”9cf88a0118″] body:not(:-moz-handler-blocked) fieldset{display:table-cell;}.formkit-form[data-uid=”9cf88a0118″] h1,.formkit-form[data-uid=”9cf88a0118″] h2,.formkit-form[data-uid=”9cf88a0118″] h3,.formkit-form[data-uid=”9cf88a0118″] h4,.formkit-form[data-uid=”9cf88a0118″] h5,.formkit-form[data-uid=”9cf88a0118″] h6{color:inherit;font-size:inherit;font-weight:inherit;}.formkit-form[data-uid=”9cf88a0118″] h2{font-size:1.5em;margin:1em 0;}.formkit-form[data-uid=”9cf88a0118″] h3{font-size:1.17em;margin:1em 0;}.formkit-form[data-uid=”9cf88a0118″] p{color:inherit;font-size:inherit;font-weight:inherit;}.formkit-form[data-uid=”9cf88a0118″] ol:not([template-default]),.formkit-form[data-uid=”9cf88a0118″] ul:not([template-default]),.formkit-form[data-uid=”9cf88a0118″] blockquote:not([template-default]){text-align:left;}.formkit-form[data-uid=”9cf88a0118″] p:not([template-default]),.formkit-form[data-uid=”9cf88a0118″] hr:not([template-default]),.formkit-form[data-uid=”9cf88a0118″] blockquote:not([template-default]),.formkit-form[data-uid=”9cf88a0118″] ol:not([template-default]),.formkit-form[data-uid=”9cf88a0118″] ul:not([template-default]){color:inherit;font-style:initial;}.formkit-form[data-uid=”9cf88a0118″] .ordered-list,.formkit-form[data-uid=”9cf88a0118″] .unordered-list{list-style-position:outside !important;padding-left:1em;}.formkit-form[data-uid=”9cf88a0118″] .list-item{padding-left:0;}.formkit-form[data-uid=”9cf88a0118″][data-format=”modal”]{display:none;}.formkit-form[data-uid=”9cf88a0118″][data-format=”slide in”]{display:none;}.formkit-form[data-uid=”9cf88a0118″][data-format=”sticky bar”]{display:none;}.formkit-sticky-bar .formkit-form[data-uid=”9cf88a0118″][data-format=”sticky bar”]{display:block;}.formkit-form[data-uid=”9cf88a0118″] .formkit-input,.formkit-form[data-uid=”9cf88a0118″] .formkit-select,.formkit-form[data-uid=”9cf88a0118″] .formkit-checkboxes{width:100%;}.formkit-form[data-uid=”9cf88a0118″] .formkit-button,.formkit-form[data-uid=”9cf88a0118″] .formkit-submit{border:0;border-radius:5px;color:#ffffff;cursor:pointer;display:inline-block;text-align:center;font-size:15px;font-weight:500;cursor:pointer;margin-bottom:15px;overflow:hidden;padding:0;position:relative;vertical-align:middle;}.formkit-form[data-uid=”9cf88a0118″] .formkit-button:hover,.formkit-form[data-uid=”9cf88a0118″] .formkit-submit:hover,.formkit-form[data-uid=”9cf88a0118″] .formkit-button:focus,.formkit-form[data-uid=”9cf88a0118″] .formkit-submit:focus{outline:none;}.formkit-form[data-uid=”9cf88a0118″] .formkit-button:hover > span,.formkit-form[data-uid=”9cf88a0118″] .formkit-submit:hover > span,.formkit-form[data-uid=”9cf88a0118″] .formkit-button:focus > span,.formkit-form[data-uid=”9cf88a0118″] .formkit-submit:focus > span{background-color:rgba(0,0,0,0.1);}.formkit-form[data-uid=”9cf88a0118″] .formkit-button > span,.formkit-form[data-uid=”9cf88a0118″] .formkit-submit > span{display:block;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;padding:12px 24px;}.formkit-form[data-uid=”9cf88a0118″] .formkit-input{background:#ffffff;font-size:15px;padding:12px;border:1px solid #e3e3e3;-webkit-flex:1 0 auto;-ms-flex:1 0 auto;flex:1 0 auto;line-height:1.4;margin:0;-webkit-transition:border-color ease-out 300ms;transition:border-color ease-out 300ms;}.formkit-form[data-uid=”9cf88a0118″] .formkit-input:focus{outline:none;border-color:#1677be;-webkit-transition:border-color ease 300ms;transition:border-color ease 300ms;}.formkit-form[data-uid=”9cf88a0118″] .formkit-input::-webkit-input-placeholder{color:inherit;opacity:0.8;}.formkit-form[data-uid=”9cf88a0118″] .formkit-input::-moz-placeholder{color:inherit;opacity:0.8;}.formkit-form[data-uid=”9cf88a0118″] .formkit-input:-ms-input-placeholder{color:inherit;opacity:0.8;}.formkit-form[data-uid=”9cf88a0118″] .formkit-input::placeholder{color:inherit;opacity:0.8;}.formkit-form[data-uid=”9cf88a0118″] [data-group=”dropdown”]{position:relative;display:inline-block;width:100%;}.formkit-form[data-uid=”9cf88a0118″] [data-group=”dropdown”]::before{content:””;top:calc(50% – 2.5px);right:10px;position:absolute;pointer-events:none;border-color:#4f4f4f transparent transparent transparent;border-style:solid;border-width:6px 6px 0 6px;height:0;width:0;z-index:999;}.formkit-form[data-uid=”9cf88a0118″] [data-group=”dropdown”] select{height:auto;width:100%;cursor:pointer;color:#333333;line-height:1.4;margin-bottom:0;padding:0 6px;-webkit-appearance:none;-moz-appearance:none;appearance:none;font-size:15px;padding:12px;padding-right:25px;border:1px solid #e3e3e3;background:#ffffff;}.formkit-form[data-uid=”9cf88a0118″] [data-group=”dropdown”] select:focus{outline:none;}.formkit-form[data-uid=”9cf88a0118″] [data-group=”checkboxes”]{text-align:left;margin:0;}.formkit-form[data-uid=”9cf88a0118″] [data-group=”checkboxes”] [data-group=”checkbox”]{margin-bottom:10px;}.formkit-form[data-uid=”9cf88a0118″] [data-group=”checkboxes”] [data-group=”checkbox”] *{cursor:pointer;}.formkit-form[data-uid=”9cf88a0118″] [data-group=”checkboxes”] [data-group=”checkbox”]:last-of-type{margin-bottom:0;}.formkit-form[data-uid=”9cf88a0118″] [data-group=”checkboxes”] [data-group=”checkbox”] input[type=”checkbox”]{display:none;}.formkit-form[data-uid=”9cf88a0118″] [data-group=”checkboxes”] [data-group=”checkbox”] input[type=”checkbox”] + label::after{content:none;}.formkit-form[data-uid=”9cf88a0118″] [data-group=”checkboxes”] [data-group=”checkbox”] input[type=”checkbox”]:checked + label::after{border-color:#ffffff;content:””;}.formkit-form[data-uid=”9cf88a0118″] [data-group=”checkboxes”] [data-group=”checkbox”] input[type=”checkbox”]:checked + label::before{background:#10bf7a;border-color:#10bf7a;}.formkit-form[data-uid=”9cf88a0118″] [data-group=”checkboxes”] [data-group=”checkbox”] label{position:relative;display:inline-block;padding-left:28px;}.formkit-form[data-uid=”9cf88a0118″] [data-group=”checkboxes”] [data-group=”checkbox”] label::before,.formkit-form[data-uid=”9cf88a0118″] [data-group=”checkboxes”] [data-group=”checkbox”] label::after{position:absolute;content:””;display:inline-block;}.formkit-form[data-uid=”9cf88a0118″] [data-group=”checkboxes”] [data-group=”checkbox”] label::before{height:16px;width:16px;border:1px solid #e3e3e3;background:#ffffff;left:0px;top:3px;}.formkit-form[data-uid=”9cf88a0118″] [data-group=”checkboxes”] [data-group=”checkbox”] label::after{height:4px;width:8px;border-left:2px solid #4d4d4d;border-bottom:2px solid #4d4d4d;-webkit-transform:rotate(-45deg);-ms-transform:rotate(-45deg);transform:rotate(-45deg);left:4px;top:8px;}.formkit-form[data-uid=”9cf88a0118″] .formkit-alert{background:#f9fafb;border:1px solid #e3e3e3;border-radius:5px;-webkit-flex:1 0 auto;-ms-flex:1 0 auto;flex:1 0 auto;list-style:none;margin:25px auto;padding:12px;text-align:center;width:100%;}.formkit-form[data-uid=”9cf88a0118″] .formkit-alert:empty{display:none;}.formkit-form[data-uid=”9cf88a0118″] .formkit-alert-success{background:#d3fbeb;border-color:#10bf7a;color:#0c905c;}.formkit-form[data-uid=”9cf88a0118″] .formkit-alert-error{background:#fde8e2;border-color:#f2643b;color:#ea4110;}.formkit-form[data-uid=”9cf88a0118″] .formkit-spinner{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;height:0px;width:0px;margin:0 auto;position:absolute;top:0;left:0;right:0;width:0px;overflow:hidden;text-align:center;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;}.formkit-form[data-uid=”9cf88a0118″] .formkit-spinner > div{margin:auto;width:12px;height:12px;background-color:#fff;opacity:0.3;border-radius:100%;display:inline-block;-webkit-animation:formkit-bouncedelay-formkit-form-data-uid-9cf88a0118- 1.4s infinite ease-in-out both;animation:formkit-bouncedelay-formkit-form-data-uid-9cf88a0118- 1.4s infinite ease-in-out both;}.formkit-form[data-uid=”9cf88a0118″] .formkit-spinner > div:nth-child(1){-webkit-animation-delay:-0.32s;animation-delay:-0.32s;}.formkit-form[data-uid=”9cf88a0118″] .formkit-spinner > div:nth-child(2){-webkit-animation-delay:-0.16s;animation-delay:-0.16s;}.formkit-form[data-uid=”9cf88a0118″] .formkit-submit[data-active] .formkit-spinner{opacity:1;height:100%;width:50px;}.formkit-form[data-uid=”9cf88a0118″] .formkit-submit[data-active] .formkit-spinner ~ span{opacity:0;}.formkit-form[data-uid=”9cf88a0118″] .formkit-powered-by[data-active=”false”]{opacity:0.35;}.formkit-form[data-uid=”9cf88a0118″] .formkit-powered-by-convertkit-container{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;width:100%;z-index:5;margin:10px 0;position:relative;}.formkit-form[data-uid=”9cf88a0118″] .formkit-powered-by-convertkit-container[data-active=”false”]{opacity:0.35;}.formkit-form[data-uid=”9cf88a0118″] .formkit-powered-by-convertkit{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;background-color:#ffffff;border:1px solid #dde2e7;border-radius:4px;color:#373f45;cursor:pointer;display:block;height:36px;margin:0 auto;opacity:0.95;padding:0;-webkit-text-decoration:none;text-decoration:none;text-indent:100%;-webkit-transition:ease-in-out all 200ms;transition:ease-in-out all 200ms;white-space:nowrap;overflow:hidden;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;width:190px;background-repeat:no-repeat;background-position:center;background-image:url(“data:image/svg+xml;charset=utf8,%3Csvg width=’162′ height=’20’ viewBox=’0 0 162 20′ fill=’none’ xmlns=’http://www.w3.org/2000/svg’%3E%3Cpath d=’M83.0561 15.2457C86.675 15.2457 89.4722 12.5154 89.4722 9.14749C89.4722 5.99211 86.8443 4.06563 85.1038 4.06563C82.6801 4.06563 80.7373 5.76407 80.4605 8.28551C80.4092 8.75244 80.0387 9.14403 79.5686 9.14069C78.7871 9.13509 77.6507 9.12841 76.9314 9.13092C76.6217 9.13199 76.3658 8.88106 76.381 8.57196C76.4895 6.38513 77.2218 4.3404 78.618 2.76974C80.1695 1.02445 82.4289 0 85.1038 0C89.5979 0 93.8406 4.07791 93.8406 9.14749C93.8406 14.7608 89.1832 19.3113 83.1517 19.3113C78.8502 19.3113 74.5179 16.5041 73.0053 12.5795C72.9999 12.565 72.9986 12.5492 73.0015 12.534C73.0218 12.4179 73.0617 12.3118 73.1011 12.2074C73.1583 12.0555 73.2143 11.907 73.2062 11.7359L73.18 11.1892C73.174 11.0569 73.2075 10.9258 73.2764 10.8127C73.3452 10.6995 73.4463 10.6094 73.5666 10.554L73.7852 10.4523C73.9077 10.3957 74.0148 10.3105 74.0976 10.204C74.1803 10.0974 74.2363 9.97252 74.2608 9.83983C74.3341 9.43894 74.6865 9.14749 75.0979 9.14749C75.7404 9.14749 76.299 9.57412 76.5088 10.1806C77.5188 13.1 79.1245 15.2457 83.0561 15.2457Z’ fill=’%23373F45’/%3E%3Cpath d=’M155.758 6.91365C155.028 6.91365 154.804 6.47916 154.804 5.98857C154.804 5.46997 154.986 5.06348 155.758 5.06348C156.53 5.06348 156.712 5.46997 156.712 5.98857C156.712 6.47905 156.516 6.91365 155.758 6.91365ZM142.441 12.9304V9.32833L141.415 9.32323V8.90392C141.415 8.44719 141.786 8.07758 142.244 8.07986L142.441 8.08095V6.55306L144.082 6.09057V8.08073H145.569V8.50416C145.569 8.61242 145.548 8.71961 145.506 8.81961C145.465 8.91961 145.404 9.01047 145.328 9.08699C145.251 9.16351 145.16 9.2242 145.06 9.26559C144.96 9.30698 144.853 9.32826 144.745 9.32822H144.082V12.7201C144.082 13.2423 144.378 13.4256 144.76 13.4887C145.209 13.5629 145.583 13.888 145.583 14.343V14.9626C144.029 14.9626 142.441 14.8942 142.441 12.9304Z’ fill=’%23373F45’/%3E%3Cpath d=’M110.058 7.92554C108.417 7.88344 106.396 8.92062 106.396 11.5137C106.396 14.0646 108.417 15.0738 110.058 15.0318C111.742 15.0738 113.748 14.0646 113.748 11.5137C113.748 8.92062 111.742 7.88344 110.058 7.92554ZM110.07 13.7586C108.878 13.7586 108.032 12.8905 108.032 11.461C108.032 10.1013 108.878 9.20569 110.071 9.20569C111.263 9.20569 112.101 10.0995 112.101 11.459C112.101 12.8887 111.263 13.7586 110.07 13.7586Z’ fill=’%23373F45’/%3E%3Cpath d=’M118.06 7.94098C119.491 7.94098 120.978 8.33337 120.978 11.1366V14.893H120.063C119.608 14.893 119.238 14.524 119.238 14.0689V10.9965C119.238 9.66506 118.747 9.16047 117.891 9.16047C117.414 9.16047 116.797 9.52486 116.502 9.81915V14.069C116.502 14.1773 116.481 14.2845 116.44 14.3845C116.398 14.4845 116.337 14.5753 116.261 14.6519C116.184 14.7284 116.093 14.7891 115.993 14.8305C115.893 14.8719 115.786 14.8931 115.678 14.8931H114.847V8.10918H115.773C115.932 8.10914 116.087 8.16315 116.212 8.26242C116.337 8.36168 116.424 8.50033 116.46 8.65577C116.881 8.19328 117.428 7.94098 118.06 7.94098ZM122.854 8.09713C123.024 8.09708 123.19 8.1496 123.329 8.2475C123.468 8.34541 123.574 8.48391 123.631 8.64405L125.133 12.8486L126.635 8.64415C126.692 8.48402 126.798 8.34551 126.937 8.2476C127.076 8.1497 127.242 8.09718 127.412 8.09724H128.598L126.152 14.3567C126.091 14.5112 125.986 14.6439 125.849 14.7374C125.711 14.831 125.549 14.881 125.383 14.8809H124.333L121.668 8.09713H122.854Z’ fill=’%23373F45’/%3E%3Cpath d=’M135.085 14.5514C134.566 14.7616 133.513 15.0416 132.418 15.0416C130.496 15.0416 129.024 13.9345 129.024 11.4396C129.024 9.19701 130.451 7.99792 132.191 7.99792C134.338 7.99792 135.254 9.4378 135.158 11.3979C135.139 11.8029 134.786 12.0983 134.38 12.0983H130.679C130.763 13.1916 131.562 13.7662 132.615 13.7662C133.028 13.7662 133.462 13.7452 133.983 13.6481C134.535 13.545 135.085 13.9375 135.085 14.4985V14.5514ZM133.673 10.949C133.785 9.87621 133.061 9.28752 132.191 9.28752C131.321 9.28752 130.734 9.93979 130.679 10.9489L133.673 10.949Z’ fill=’%23373F45’/%3E%3Cpath d=’M137.345 8.11122C137.497 8.11118 137.645 8.16229 137.765 8.25635C137.884 8.35041 137.969 8.48197 138.005 8.62993C138.566 8.20932 139.268 7.94303 139.759 7.94303C139.801 7.94303 140.068 7.94303 140.489 7.99913V8.7265C140.489 9.11748 140.15 9.4147 139.759 9.4147C139.31 9.4147 138.651 9.5829 138.131 9.8773V14.8951H136.462V8.11112L137.345 8.11122ZM156.6 14.0508V8.09104H155.769C155.314 8.09104 154.944 8.45999 154.944 8.9151V14.8748H155.775C156.23 14.8748 156.6 14.5058 156.6 14.0508ZM158.857 12.9447V9.34254H157.749V8.91912C157.749 8.46401 158.118 8.09506 158.574 8.09506H158.857V6.56739L160.499 6.10479V8.09506H161.986V8.51848C161.986 8.97359 161.617 9.34254 161.161 9.34254H160.499V12.7345C160.499 13.2566 160.795 13.44 161.177 13.503C161.626 13.5774 162 13.9024 162 14.3574V14.977C160.446 14.977 158.857 14.9086 158.857 12.9447ZM98.1929 10.1124C98.2033 6.94046 100.598 5.16809 102.895 5.16809C104.171 5.16809 105.342 5.44285 106.304 6.12953L105.914 6.6631C105.654 7.02011 105.16 7.16194 104.749 6.99949C104.169 6.7702 103.622 6.7218 103.215 6.7218C101.335 6.7218 99.9169 7.92849 99.9068 10.1123C99.9169 12.2959 101.335 13.5201 103.215 13.5201C103.622 13.5201 104.169 13.4717 104.749 13.2424C105.16 13.0799 105.654 13.2046 105.914 13.5615L106.304 14.0952C105.342 14.7819 104.171 15.0566 102.895 15.0566C100.598 15.0566 98.2033 13.2842 98.1929 10.1124ZM147.619 5.21768C148.074 5.21768 148.444 5.58663 148.444 6.04174V9.81968L151.82 5.58131C151.897 5.47733 151.997 5.39282 152.112 5.3346C152.227 5.27638 152.355 5.24607 152.484 5.24611H153.984L150.166 10.0615L153.984 14.8749H152.484C152.355 14.8749 152.227 14.8446 152.112 14.7864C151.997 14.7281 151.897 14.6436 151.82 14.5397L148.444 10.3025V14.0508C148.444 14.5059 148.074 14.8749 147.619 14.8749H146.746V5.21768H147.619Z’ fill=’%23373F45’/%3E%3Cpath d=’M0.773438 6.5752H2.68066C3.56543 6.5752 4.2041 6.7041 4.59668 6.96191C4.99219 7.21973 5.18994 7.62695 5.18994 8.18359C5.18994 8.55859 5.09326 8.87061 4.8999 9.11963C4.70654 9.36865 4.42822 9.52539 4.06494 9.58984V9.63379C4.51611 9.71875 4.84717 9.88721 5.05811 10.1392C5.27197 10.3882 5.37891 10.7266 5.37891 11.1543C5.37891 11.7314 5.17676 12.1841 4.77246 12.5122C4.37109 12.8374 3.81152 13 3.09375 13H0.773438V6.5752ZM1.82373 9.22949H2.83447C3.27393 9.22949 3.59473 9.16064 3.79688 9.02295C3.99902 8.88232 4.1001 8.64502 4.1001 8.31104C4.1001 8.00928 3.99023 7.79102 3.77051 7.65625C3.55371 7.52148 3.20801 7.4541 2.7334 7.4541H1.82373V9.22949ZM1.82373 10.082V12.1167H2.93994C3.37939 12.1167 3.71045 12.0332 3.93311 11.8662C4.15869 11.6963 4.27148 11.4297 4.27148 11.0664C4.27148 10.7324 4.15723 10.4849 3.92871 10.3237C3.7002 10.1626 3.35303 10.082 2.88721 10.082H1.82373Z’ fill=’%23373F45’/%3E%3Cpath d=’M13.011 6.5752V10.7324C13.011 11.207 12.9084 11.623 12.7034 11.9805C12.5012 12.335 12.2068 12.6089 11.8201 12.8022C11.4363 12.9927 10.9763 13.0879 10.4402 13.0879C9.6433 13.0879 9.02368 12.877 8.5813 12.4551C8.13892 12.0332 7.91772 11.4531 7.91772 10.7148V6.5752H8.9724V10.6401C8.9724 11.1704 9.09546 11.5615 9.34155 11.8135C9.58765 12.0654 9.96557 12.1914 10.4753 12.1914C11.4656 12.1914 11.9607 11.6714 11.9607 10.6313V6.5752H13.011Z’ fill=’%23373F45’/%3E%3Cpath d=’M15.9146 13V6.5752H16.9649V13H15.9146Z’ fill=’%23373F45’/%3E%3Cpath d=’M19.9255 13V6.5752H20.9758V12.0991H23.696V13H19.9255Z’ fill=’%23373F45’/%3E%3Cpath d=’M28.2828 13H27.2325V7.47607H25.3428V6.5752H30.1724V7.47607H28.2828V13Z’ fill=’%23373F45’/%3E%3Cpath d=’M41.9472 13H40.8046L39.7148 9.16796C39.6679 9.00097 39.6093 8.76074 39.539 8.44727C39.4687 8.13086 39.4262 7.91113 39.4116 7.78809C39.3823 7.97559 39.3339 8.21875 39.2665 8.51758C39.2021 8.81641 39.1479 9.03905 39.1039 9.18554L38.0405 13H36.8979L36.0673 9.7832L35.2236 6.5752H36.2958L37.2143 10.3193C37.3578 10.9199 37.4604 11.4502 37.5219 11.9102C37.5541 11.6611 37.6025 11.3828 37.6669 11.0752C37.7314 10.7676 37.79 10.5186 37.8427 10.3281L38.8886 6.5752H39.9301L41.0024 10.3457C41.1049 10.6943 41.2133 11.2158 41.3276 11.9102C41.3715 11.4912 41.477 10.958 41.644 10.3105L42.558 6.5752H43.6215L41.9472 13Z’ fill=’%23373F45’/%3E%3Cpath d=’M45.7957 13V6.5752H46.846V13H45.7957Z’ fill=’%23373F45’/%3E%3Cpath d=’M52.0258 13H50.9755V7.47607H49.0859V6.5752H53.9155V7.47607H52.0258V13Z’ fill=’%23373F45’/%3E%3Cpath d=’M61.2312 13H60.1765V10.104H57.2146V13H56.1643V6.5752H57.2146V9.20312H60.1765V6.5752H61.2312V13Z’ fill=’%23373F45’/%3E%3C/svg%3E”);}.formkit-form[data-uid=”9cf88a0118″] .formkit-powered-by-convertkit:hover,.formkit-form[data-uid=”9cf88a0118″] .formkit-powered-by-convertkit:focus{background-color:#ffffff;-webkit-transform:scale(1.025) perspective(1px);-ms-transform:scale(1.025) perspective(1px);transform:scale(1.025) perspective(1px);opacity:1;}.formkit-form[data-uid=”9cf88a0118″] .formkit-powered-by-convertkit[data-variant=”dark”],.formkit-form[data-uid=”9cf88a0118″] .formkit-powered-by-convertkit[data-variant=”light”]{background-color:transparent;border-color:transparent;width:166px;}.formkit-form[data-uid=”9cf88a0118″] .formkit-powered-by-convertkit[data-variant=”light”]{color:#ffffff;background-image:url(“data:image/svg+xml;charset=utf8,%3Csvg width=’162′ height=’20’ viewBox=’0 0 162 20′ fill=’none’ xmlns=’http://www.w3.org/2000/svg’%3E%3Cpath d=’M83.0561 15.2457C86.675 15.2457 89.4722 12.5154 89.4722 9.14749C89.4722 5.99211 86.8443 4.06563 85.1038 4.06563C82.6801 4.06563 80.7373 5.76407 80.4605 8.28551C80.4092 8.75244 80.0387 9.14403 79.5686 9.14069C78.7871 9.13509 77.6507 9.12841 76.9314 9.13092C76.6217 9.13199 76.3658 8.88106 76.381 8.57196C76.4895 6.38513 77.2218 4.3404 78.618 2.76974C80.1695 1.02445 82.4289 0 85.1038 0C89.5979 0 93.8406 4.07791 93.8406 9.14749C93.8406 14.7608 89.1832 19.3113 83.1517 19.3113C78.8502 19.3113 74.5179 16.5041 73.0053 12.5795C72.9999 12.565 72.9986 12.5492 73.0015 12.534C73.0218 12.4179 73.0617 12.3118 73.1011 12.2074C73.1583 12.0555 73.2143 11.907 73.2062 11.7359L73.18 11.1892C73.174 11.0569 73.2075 10.9258 73.2764 10.8127C73.3452 10.6995 73.4463 10.6094 73.5666 10.554L73.7852 10.4523C73.9077 10.3957 74.0148 10.3105 74.0976 10.204C74.1803 10.0974 74.2363 9.97252 74.2608 9.83983C74.3341 9.43894 74.6865 9.14749 75.0979 9.14749C75.7404 9.14749 76.299 9.57412 76.5088 10.1806C77.5188 13.1 79.1245 15.2457 83.0561 15.2457Z’ fill=’white’/%3E%3Cpath d=’M155.758 6.91365C155.028 6.91365 154.804 6.47916 154.804 5.98857C154.804 5.46997 154.986 5.06348 155.758 5.06348C156.53 5.06348 156.712 5.46997 156.712 5.98857C156.712 6.47905 156.516 6.91365 155.758 6.91365ZM142.441 12.9304V9.32833L141.415 9.32323V8.90392C141.415 8.44719 141.786 8.07758 142.244 8.07986L142.441 8.08095V6.55306L144.082 6.09057V8.08073H145.569V8.50416C145.569 8.61242 145.548 8.71961 145.506 8.81961C145.465 8.91961 145.404 9.01047 145.328 9.08699C145.251 9.16351 145.16 9.2242 145.06 9.26559C144.96 9.30698 144.853 9.32826 144.745 9.32822H144.082V12.7201C144.082 13.2423 144.378 13.4256 144.76 13.4887C145.209 13.5629 145.583 13.888 145.583 14.343V14.9626C144.029 14.9626 142.441 14.8942 142.441 12.9304Z’ fill=’white’/%3E%3Cpath d=’M110.058 7.92554C108.417 7.88344 106.396 8.92062 106.396 11.5137C106.396 14.0646 108.417 15.0738 110.058 15.0318C111.742 15.0738 113.748 14.0646 113.748 11.5137C113.748 8.92062 111.742 7.88344 110.058 7.92554ZM110.07 13.7586C108.878 13.7586 108.032 12.8905 108.032 11.461C108.032 10.1013 108.878 9.20569 110.071 9.20569C111.263 9.20569 112.101 10.0995 112.101 11.459C112.101 12.8887 111.263 13.7586 110.07 13.7586Z’ fill=’white’/%3E%3Cpath d=’M118.06 7.94098C119.491 7.94098 120.978 8.33337 120.978 11.1366V14.893H120.063C119.608 14.893 119.238 14.524 119.238 14.0689V10.9965C119.238 9.66506 118.747 9.16047 117.891 9.16047C117.414 9.16047 116.797 9.52486 116.502 9.81915V14.069C116.502 14.1773 116.481 14.2845 116.44 14.3845C116.398 14.4845 116.337 14.5753 116.261 14.6519C116.184 14.7284 116.093 14.7891 115.993 14.8305C115.893 14.8719 115.786 14.8931 115.678 14.8931H114.847V8.10918H115.773C115.932 8.10914 116.087 8.16315 116.212 8.26242C116.337 8.36168 116.424 8.50033 116.46 8.65577C116.881 8.19328 117.428 7.94098 118.06 7.94098ZM122.854 8.09713C123.024 8.09708 123.19 8.1496 123.329 8.2475C123.468 8.34541 123.574 8.48391 123.631 8.64405L125.133 12.8486L126.635 8.64415C126.692 8.48402 126.798 8.34551 126.937 8.2476C127.076 8.1497 127.242 8.09718 127.412 8.09724H128.598L126.152 14.3567C126.091 14.5112 125.986 14.6439 125.849 14.7374C125.711 14.831 125.549 14.881 125.383 14.8809H124.333L121.668 8.09713H122.854Z’ fill=’white’/%3E%3Cpath d=’M135.085 14.5514C134.566 14.7616 133.513 15.0416 132.418 15.0416C130.496 15.0416 129.024 13.9345 129.024 11.4396C129.024 9.19701 130.451 7.99792 132.191 7.99792C134.338 7.99792 135.254 9.4378 135.158 11.3979C135.139 11.8029 134.786 12.0983 134.38 12.0983H130.679C130.763 13.1916 131.562 13.7662 132.615 13.7662C133.028 13.7662 133.462 13.7452 133.983 13.6481C134.535 13.545 135.085 13.9375 135.085 14.4985V14.5514ZM133.673 10.949C133.785 9.87621 133.061 9.28752 132.191 9.28752C131.321 9.28752 130.734 9.93979 130.679 10.9489L133.673 10.949Z’ fill=’white’/%3E%3Cpath d=’M137.345 8.11122C137.497 8.11118 137.645 8.16229 137.765 8.25635C137.884 8.35041 137.969 8.48197 138.005 8.62993C138.566 8.20932 139.268 7.94303 139.759 7.94303C139.801 7.94303 140.068 7.94303 140.489 7.99913V8.7265C140.489 9.11748 140.15 9.4147 139.759 9.4147C139.31 9.4147 138.651 9.5829 138.131 9.8773V14.8951H136.462V8.11112L137.345 8.11122ZM156.6 14.0508V8.09104H155.769C155.314 8.09104 154.944 8.45999 154.944 8.9151V14.8748H155.775C156.23 14.8748 156.6 14.5058 156.6 14.0508ZM158.857 12.9447V9.34254H157.749V8.91912C157.749 8.46401 158.118 8.09506 158.574 8.09506H158.857V6.56739L160.499 6.10479V8.09506H161.986V8.51848C161.986 8.97359 161.617 9.34254 161.161 9.34254H160.499V12.7345C160.499 13.2566 160.795 13.44 161.177 13.503C161.626 13.5774 162 13.9024 162 14.3574V14.977C160.446 14.977 158.857 14.9086 158.857 12.9447ZM98.1929 10.1124C98.2033 6.94046 100.598 5.16809 102.895 5.16809C104.171 5.16809 105.342 5.44285 106.304 6.12953L105.914 6.6631C105.654 7.02011 105.16 7.16194 104.749 6.99949C104.169 6.7702 103.622 6.7218 103.215 6.7218C101.335 6.7218 99.9169 7.92849 99.9068 10.1123C99.9169 12.2959 101.335 13.5201 103.215 13.5201C103.622 13.5201 104.169 13.4717 104.749 13.2424C105.16 13.0799 105.654 13.2046 105.914 13.5615L106.304 14.0952C105.342 14.7819 104.171 15.0566 102.895 15.0566C100.598 15.0566 98.2033 13.2842 98.1929 10.1124ZM147.619 5.21768C148.074 5.21768 148.444 5.58663 148.444 6.04174V9.81968L151.82 5.58131C151.897 5.47733 151.997 5.39282 152.112 5.3346C152.227 5.27638 152.355 5.24607 152.484 5.24611H153.984L150.166 10.0615L153.984 14.8749H152.484C152.355 14.8749 152.227 14.8446 152.112 14.7864C151.997 14.7281 151.897 14.6436 151.82 14.5397L148.444 10.3025V14.0508C148.444 14.5059 148.074 14.8749 147.619 14.8749H146.746V5.21768H147.619Z’ fill=’white’/%3E%3Cpath d=’M0.773438 6.5752H2.68066C3.56543 6.5752 4.2041 6.7041 4.59668 6.96191C4.99219 7.21973 5.18994 7.62695 5.18994 8.18359C5.18994 8.55859 5.09326 8.87061 4.8999 9.11963C4.70654 9.36865 4.42822 9.52539 4.06494 9.58984V9.63379C4.51611 9.71875 4.84717 9.88721 5.05811 10.1392C5.27197 10.3882 5.37891 10.7266 5.37891 11.1543C5.37891 11.7314 5.17676 12.1841 4.77246 12.5122C4.37109 12.8374 3.81152 13 3.09375 13H0.773438V6.5752ZM1.82373 9.22949H2.83447C3.27393 9.22949 3.59473 9.16064 3.79688 9.02295C3.99902 8.88232 4.1001 8.64502 4.1001 8.31104C4.1001 8.00928 3.99023 7.79102 3.77051 7.65625C3.55371 7.52148 3.20801 7.4541 2.7334 7.4541H1.82373V9.22949ZM1.82373 10.082V12.1167H2.93994C3.37939 12.1167 3.71045 12.0332 3.93311 11.8662C4.15869 11.6963 4.27148 11.4297 4.27148 11.0664C4.27148 10.7324 4.15723 10.4849 3.92871 10.3237C3.7002 10.1626 3.35303 10.082 2.88721 10.082H1.82373Z’ fill=’white’/%3E%3Cpath d=’M13.011 6.5752V10.7324C13.011 11.207 12.9084 11.623 12.7034 11.9805C12.5012 12.335 12.2068 12.6089 11.8201 12.8022C11.4363 12.9927 10.9763 13.0879 10.4402 13.0879C9.6433 13.0879 9.02368 12.877 8.5813 12.4551C8.13892 12.0332 7.91772 11.4531 7.91772 10.7148V6.5752H8.9724V10.6401C8.9724 11.1704 9.09546 11.5615 9.34155 11.8135C9.58765 12.0654 9.96557 12.1914 10.4753 12.1914C11.4656 12.1914 11.9607 11.6714 11.9607 10.6313V6.5752H13.011Z’ fill=’white’/%3E%3Cpath d=’M15.9146 13V6.5752H16.9649V13H15.9146Z’ fill=’white’/%3E%3Cpath d=’M19.9255 13V6.5752H20.9758V12.0991H23.696V13H19.9255Z’ fill=’white’/%3E%3Cpath d=’M28.2828 13H27.2325V7.47607H25.3428V6.5752H30.1724V7.47607H28.2828V13Z’ fill=’white’/%3E%3Cpath d=’M41.9472 13H40.8046L39.7148 9.16796C39.6679 9.00097 39.6093 8.76074 39.539 8.44727C39.4687 8.13086 39.4262 7.91113 39.4116 7.78809C39.3823 7.97559 39.3339 8.21875 39.2665 8.51758C39.2021 8.81641 39.1479 9.03905 39.1039 9.18554L38.0405 13H36.8979L36.0673 9.7832L35.2236 6.5752H36.2958L37.2143 10.3193C37.3578 10.9199 37.4604 11.4502 37.5219 11.9102C37.5541 11.6611 37.6025 11.3828 37.6669 11.0752C37.7314 10.7676 37.79 10.5186 37.8427 10.3281L38.8886 6.5752H39.9301L41.0024 10.3457C41.1049 10.6943 41.2133 11.2158 41.3276 11.9102C41.3715 11.4912 41.477 10.958 41.644 10.3105L42.558 6.5752H43.6215L41.9472 13Z’ fill=’white’/%3E%3Cpath d=’M45.7957 13V6.5752H46.846V13H45.7957Z’ fill=’white’/%3E%3Cpath d=’M52.0258 13H50.9755V7.47607H49.0859V6.5752H53.9155V7.47607H52.0258V13Z’ fill=’white’/%3E%3Cpath d=’M61.2312 13H60.1765V10.104H57.2146V13H56.1643V6.5752H57.2146V9.20312H60.1765V6.5752H61.2312V13Z’ fill=’white’/%3E%3C/svg%3E”);}@-webkit-keyframes formkit-bouncedelay-formkit-form-data-uid-9cf88a0118-{0%,80%,100%{-webkit-transform:scale(0);-ms-transform:scale(0);transform:scale(0);}40%{-webkit-transform:scale(1);-ms-transform:scale(1);transform:scale(1);}}@keyframes formkit-bouncedelay-formkit-form-data-uid-9cf88a0118-{0%,80%,100%{-webkit-transform:scale(0);-ms-transform:scale(0);transform:scale(0);}40%{-webkit-transform:scale(1);-ms-transform:scale(1);transform:scale(1);}}.formkit-form[data-uid=”9cf88a0118″] blockquote{padding:10px 20px;margin:0 0 20px;border-left:5px solid #e1e1e1;}.formkit-form[data-uid=”9cf88a0118″] .seva-custom-content{padding:15px;font-size:16px;color:#fff;mix-blend-mode:difference;}.formkit-form[data-uid=”9cf88a0118″] .formkit-modal.guard{max-width:420px;width:100%;} .formkit-form[data-uid=”9cf88a0118″]{border:1px solid #e3e3e3;max-width:700px;position:relative;overflow:hidden;}.formkit-form[data-uid=”9cf88a0118″] .formkit-background{width:100%;height:100%;position:absolute;top:0;left:0;background-size:cover;background-position:center;opacity:0.3;}.formkit-form[data-uid=”9cf88a0118″] [data-style=”minimal”]{padding:20px;width:100%;position:relative;}.formkit-form[data-uid=”9cf88a0118″] .formkit-header{margin:0 0 27px 0;text-align:center;}.formkit-form[data-uid=”9cf88a0118″] .formkit-subheader{margin:18px 0;text-align:center;}.formkit-form[data-uid=”9cf88a0118″] .formkit-guarantee{font-size:13px;margin:10px 0 15px 0;text-align:center;}.formkit-form[data-uid=”9cf88a0118″] .formkit-guarantee > p{margin:0;}.formkit-form[data-uid=”9cf88a0118″] .formkit-powered-by-convertkit-container{margin-bottom:0;}.formkit-form[data-uid=”9cf88a0118″] .formkit-fields{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;margin:25px auto 0 auto;}.formkit-form[data-uid=”9cf88a0118″] .formkit-field{min-width:220px;}.formkit-form[data-uid=”9cf88a0118″] .formkit-field,.formkit-form[data-uid=”9cf88a0118″] .formkit-submit{margin:0 0 15px 0;-webkit-flex:1 0 100%;-ms-flex:1 0 100%;flex:1 0 100%;}.formkit-form[data-uid=”9cf88a0118″][min-width~=”600″] [data-style=”minimal”]{padding:40px;}.formkit-form[data-uid=”9cf88a0118″][min-width~=”600″] .formkit-fields[data-stacked=”false”]{margin-left:-5px;margin-right:-5px;}.formkit-form[data-uid=”9cf88a0118″][min-width~=”600″] .formkit-fields[data-stacked=”false”] .formkit-field,.formkit-form[data-uid=”9cf88a0118″][min-width~=”600″] .formkit-fields[data-stacked=”false”] .formkit-submit{margin:0 5px 15px 5px;}.formkit-form[data-uid=”9cf88a0118″][min-width~=”600″] .formkit-fields[data-stacked=”false”] .formkit-field{-webkit-flex:100 1 auto;-ms-flex:100 1 auto;flex:100 1 auto;}.formkit-form[data-uid=”9cf88a0118″][min-width~=”600″] .formkit-fields[data-stacked=”false”] .formkit-submit{-webkit-flex:1 1 auto;-ms-flex:1 1 auto;flex:1 1 auto;} .formkit-form[data-uid=”9cf88a0118″] h2{font-family:georgia,serif;}”,”email_embed_html_ctct”:””,”email_embed_js”:””,”email_embed_shsp”:””,”email_button_function”:”email”,”email_link”:”https://”,”email_js_function”:””,”subscribe”:”true”,”title”:”605: Blogging in a Post-HCU World: The Savvy 7-Figure Online Business”,”artist”:”Nick Loper and Kelan Kline”,”background_type”:”color”,”background_color”:”70ad47″,”show_logo”:”https://www.sidehustlenation.com/wp-content/uploads/2024/04/Kelan-Kline-100.jpg”,”paid”:”true”,”download_id”:”327defea4d263aa108ee572b13e8b6cc”},”shortcode_options”:{“url”:”https://traffic.megaphone.fm/YAP1833921329.mp3″,”title”:”605: Blogging in a Post-HCU World: The Savvy 7-Figure Online Business”,”artist”:”Nick Loper and Kelan Kline”,”image”:”https://www.sidehustlenation.com/wp-content/uploads/2024/04/Kelan-Kline-100.jpg”,”social_linkedin”:”true”,”social_pinterest”:”true”}};
Google’s Helpful Content Update (HCU) hit a lot of online businesses hard. Even well-established and authoritative websites experienced a significant drop in their rankings.
That’s why I went behind the scenes with Kelan Kline from The Savvy Couple, which has weathered the storm quite well.
Kelan built his online business up from making $50 in the first year to now seeing around 500k pageviews a month. That led to his online business making 7-figures last year.
Tune in to Episode 605 of the Side Hustle Show to learn:
- Strategies for creating content that resonates with Google’s algorithm changes
- Ways to diversify traffic sources beyond just Google search
- Tools/tech for content creation, email marketing, monetization, and more.
Sponsors
- Squarespace – Start building your professional website today!
- Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post!
- Airbnb – Start an Airbnb business and earn money as an Airbnb Host!
- Cantaloupe — Join the 30,000+ entrepreneurs who rely on Cantaloupe to run and grow their vending businesses!
Building Brand Authority After Google’s HCU
Kelan says a strong online brand is essential to surviving Google algorithm updates like the HCU.
“You have to build a brand,” he said, emphasizing the importance of social media, email lists, and video.
Backlinks from respected sites still carry weight in rankings. Staying in a niche also helps bloggers become the trusted source their audience relies on.
Creating Genuinely Helpful Content
But brand-building alone isn’t enough in Google’s eyes. Their crackdown demands truly helpful content that provides unique value beyond simply rewriting what’s already out there.
Kelan creates YouTube videos summarizing his blog posts to showcase his authority and experience on each topic. Tools like Heatmapit.com and Crazy Egg allow him to analyze visitor engagement metrics and optimize content layouts.
He also uses AI writing assistants like SurferSEO, Jasper AI, and ChatGPT. This accelerates production while preserving the human touch of the final product.
The Content Production Engine
Kelan’s team uses Asana for content workflow management. For The Savvy Couple, they publish 2-3 new posts per week, with a production cost around $150-200 each. For the newer The Savvy Mama blog (managed by his wife Brittany), that volume is ramped up to around 4-5 posts weekly.
They set a minimum of 500 monthly searches (per Ahrefs data) for new topics but don’t obsess over “keyword difficulty” scores. As long as at least one other blog ranks in the top 10 results, they’ll take a swing at that keyword.
“Make sure that when you’re doing keyword research, there’s at least one other blog that’s similar to yours within the SERPs or within the top 10. Because if it’s Forbes and New York Times … there’s no way you’re going to rank,” he shared.
The Content Audit and Republishing Process
Nowadays, more of Kelan’s content team’s time is spent updating and republishing existing articles rather than creating net new pieces.
Using SurferAI, they’ll analyze posts that are losing traffic according to Ahrefs data. Those audits identify what user experience or content upgrades are needed, like adding new videos, visuals, or interviews to make the post more valuable.
It’s a bit of a never-ending cycle. “By the time you’re done updating everything, it’s time to start back over at the beginning and do it all over again.”
However, content updates are crucial to maintain a high-quality library that Google likes after the HCU changes.
Diversifying Traffic Sources
While the email lists don’t convert particularly well for course sales/affiliate offers, Kelan does use them strategically to send traffic and engagement signals to new blog posts.
He’ll typically include a link to one or two fresh articles in the regular email newsletter send to that “warm” audience. Those initial surges in pageviews right after publishing can give posts a visibility boost in Google.
Email lists are built primarily through ConvertBox exit-intent popups promoting lead magnets like “Ready to Find Your Perfect Side Hustle?” quiz popup, or general opt-in offers for organization/productivity tips for moms.
The bigger traffic diversification play has been creating videos summarizing the same topics and keywords as Kelan’s top posts, then embedding those clips on the corresponding blog pages.
This allowed his “7 Best Budgeting Apps for 2024 (Mint Alternatives)” video to explode to 46,000+ views—generating a ton of new affiliate conversions and traffic back to the blog.
Pinterest has also become a major traffic source, especially for The Savvy Mama thanks to acquiring another site’s 100,000 follower Pinterest account.
And paid ads were a major investment, with Kelan’s team spending up to $10,000 a day at one point on Facebook campaigns to rapidly grow the Savvy Mama membership base around the holidays.
The Chaos to Control Bundle Funnel
Much of Kelan’s advertising dollars go toward promoting the SavvyMama side of the business.
A core funnel starter offer is the Chaos to Control bundle of digital products and printables designed to help busy moms get organized.
That bundle has a $35 average order value once you factor in upsells. Through some serious testing and tracking, Kelan found the cost to acquire those customers lands around $30 each.
The real goal of those paid campaigns is to get buyers into the membership lifecycle.
While the initial bundle transaction has a low(ish) profit margin, Kelan said it’s really about converting those customers into recurring subscribers.
The Savvy Mama Membership
Kelan said they follow a sequence outlined in Create & Go’s Six-Figure Course Creator. It all starts with agitating the problem potential members are struggling with.
There’s also an element of scarcity and limited time bonuses. For example, the Chaos to Control bundle might be offered as a bonus that goes away if you don’t join the membership within the launch window.
Kelan noted this evergreen launch funnel is all facilitated through ThriveCart. This all-in-one platform handles checkout flows, membership access, and content delivery for just a $495 one-time fee instead of recurring monthly charges from some competing solutions.
Once they join the membership, subscribers get access to a library of printables, meal plans, calendars, and other premium digital downloads refreshed every month. There’s also a Facebook group community component.
The membership was initially priced at $9 per month (they got the idea from Liz Wilcox), but it is now around $17 per month.
Just around 2 years in, the Savvy Mama membership has rapidly grown to over 2000 active paying subscribers.
The Tools and Tech Stack
To handle all of this, Kelan has an extensive tech stack powering the content production, website, email marketing, and membership sides of the business:
- SurferSEO, Jasper AI, and ChatGPT – AI writing tools to assist with outlining, drafting, and optimizing blog content
- HeatMapIt and Crazy Egg – Heat maps and scroll tracking to analyze how visitors engage with each webpage
- Asana – Project management hub for delegating writing tasks to the freelance content team
- ConvertBox – Popups and lead capture tools to build the email lists
- ThriveCart – All-in-one platform handling Savvy Mama membership sales, access, and content delivery
- Mediavine – Display ad network to monetize the growing blog traffic
A Day in the Life of a 7-Figure Blogger
With so many moving parts, you might expect Kelan and his wife Brittany to be chained to their computers 12 hours a day. But they’ve established efficient systems and brought on a team to divide up the workload.
Kelan described a fairly focused 3-4 hour work day. “After that, my brain is complete mush. I don’t know how people work 8 hours a day, I just become so less productive after 4 hours of deep work,” he admitted.
An operations manager runs point on the team of writers, editors, and virtual assistants actually doing the bulk of the day-to-day content creation, optimization, and other tasks.
Kelan just checks in to review analytics and identify which of their top 20 posts need further optimization efforts.
Challenges and Surprises
Business hasn’t been all smooth sailing, though.
Kelan recalled the painful experience of one of his top affiliate income streams—a partnership promoting the Steady App gig work service—shutting down unexpectedly.
“At our peak, we were making close to $5,000 per month. And if you extrapolate that out 12 months, that’s $60,000. And then all of a sudden, they come over and say, ‘Hey, program’s closed.’”
That taught Kelan how important it is to have different sources of income.
Hence, the Savvy Mama membership, “It’s been such a blessing to take the stress off of owning the Savvy Couple and being so reliant on Google by having this recurring monthly membership that we can rely on,” Kelan added.
What’s Next for the Savvy Blogger?
Looking ahead, Kelan’s goal is to continue growing the membership to 10,000 members, further strengthening that recurring revenue foundation.
YouTube is another major priority he’s doubling down on. With a powerful “double-dip” SEO strategy by co-producing videos and blog posts around the same topics, Kelan sees big potential on the video platform before AI-powered content oversaturates it.
Kelan’s online business, mixing blogs and videos with multiple income sources, is bound to not only survive but to also do well in the post-HCU era.
Kelan’s #1 Tip for Side Hustle Nation
“Action over perfection.”
Episode Links
- Google’s Helpful Content Update (HCU)
- The Savvy Couple
- Heatmapit.com
- Crazy Egg
- SurferSEO
- Jasper AI
- ChatGPT
- Ahrefs
- ConvertBox
- Chaos to Control bundle
- Create & Go’s Six-Figure Course Creator
- ThriveCart
- The Savvy Mamas membership
- Asana
- Mediavine
- Steady App
Looking for More Side Hustle Help?
- Start Your Free $500 Challenge. My free 5-day email course shows you how to add $500 to your bottom line.
- Join the free Side Hustle Nation Community. The free Facebook group is the best place to connect with other side hustlers and get your questions answered.
- Download The Side Hustle Show. My free podcast shares how to make extra money with actionable weekly episodes.
About Author
You may also like
-
Four Years Later, You’re Likely Way Better Off Than You Think
-
2025 Tax Brackets: New Ideal Incomes For Workers And Retirees
-
The Surprising Benefits Of Donating To Your Kid’s School
-
Apply Stop Losses To Protect Your Wealth And Quality Of Life
-
Wine and Whiskey: Investing for Enjoyment and Diversification